{"id":99433,"date":"2026-03-05T20:23:38","date_gmt":"2026-03-05T13:23:38","guid":{"rendered":"https:\/\/www.businesseventsthailand.com\/newsmedia\/thailand-hosts-ufi-asia-pacific-conference-2026-tceb-advances-the-best-exhibition-nation-of-asean-brand-positioning-bangkok-as-the-regions-exhibition-hub\/"},"modified":"2026-03-06T18:48:10","modified_gmt":"2026-03-06T11:48:10","slug":"thailand-hosts-ufi-asia-pacific-conference-2026-tceb-advances-the-best-exhibition-nation-of-asean-brand-positioning-bangkok-as-the-regions-exhibition-hub","status":"publish","type":"newsmedia","link":"https:\/\/prodtceb.reveri.app\/zh-hans\/newsmedia\/thailand-hosts-ufi-asia-pacific-conference-2026-tceb-advances-the-best-exhibition-nation-of-asean-brand-positioning-bangkok-as-the-regions-exhibition-hub\/","title":{"rendered":"Thailand Hosts UFI Asia Pacific Conference 2026 TCEB Advances \u201cThe Best Exhibition Nation of ASEAN\u201d Brand Positioning Bangkok as the Region\u2019s Exhibition Hub"},"content":{"rendered":"<p style=\"text-align: justify\"><strong>5 March 2026: <\/strong>Thailand today officially welcomes the UFI Asia Pacific Conference 2026 scheduled for 5\u20136 March 2026 at the Queen Sirikit National Convention Center (QSNCC) in Bangkok. Acting on behalf of a host country, the Thailand Convention and Exhibition Bureau (Public Organization), or TCEB, aims to reinforce the confidence of around 300 delegates in Thailand&#8217;s strength as &#8220;The Best Exhibition Nation of ASEAN&#8221; and highlight Bangkok as the Region&#8217;s Exhibition Hub.<\/p>\n<p style=\"text-align: justify\">The strength ranges from globally recognised government support policies and the expanding exhibition portfolios of Thai organisers, to new market opportunities, the attraction of newly launched international exhibitions, enhanced facilitation measures, and the implementation of measurable sustainability standards. These factors collectively underscore Thailand&#8217;s capability as a leading MICE and exhibition hub of ASEAN. It is anticipated that exhibitions held in Thailand this year will generate an economic impact valued at 201.45 billion baht.<\/p>\n<p style=\"text-align: justify\"><strong>Mr. Chris Skeith OBE, CEO &amp; Managing Director of The Global Association of the Exhibition Industry or UFI<\/strong>, stated that &#8220;UFI chose Thailand to host its APAC Conference in recognition of the country&#8217;s leadership in Southeast Asia&#8217;s largest and fastest-growing exhibition market, supported by world-class infrastructure and strong government backing. With ASEAN emerging as a powerful regional growth engine, Thailand offers the scale, connectivity, and public\u2013private collaboration needed to drive measurable business value, digital innovation, and sustainability. Hosting the conference in Bangkok underscores UFI&#8217;s confidence in Thailand&#8217;s strategic role in positioning Asia-Pacific not just as a growth market, but as a global leader shaping the future of exhibitions. We would like to thank our partners and sponsors, not least TCEB and Queen Sirikit National Convention Center (QSNCC) for helping make this happen.&#8221;<\/p>\n<p style=\"text-align: justify\"><strong>Dr. Supawan Teerarat, President of the Thailand Convention and Exhibition Bureau (Public Organization) or TCEB<\/strong>, stated that TCEB submitted and made a successful bid for Thailand to host UFI Asia Pacific Conference 2026 during 5\u20136 March 2026 at the Queen Sirikit National Convention Center (QSNCC). As a government agency mandated to position Thailand as a premier MICE destination, TCEB intends to leverage this conference as a strategic platform to strengthen the &#8220;The Best Exhibition Nation of ASEAN&#8221; brand among over 300 exhibition industry leaders, entrepreneurs, and professionals from Asia-Pacific and beyond. The conference will highlight Thailand&#8217;s readiness to serve as a regional MICE center\u2014particularly as ASEAN&#8217;s international exhibition hub\u2014enabling global market access for ASEAN-based organisers while facilitating deeper engagement with the ASEAN market for international players.<\/p>\n<p style=\"text-align: justify\">This brand reinforcement comes at a pivotal moment when Thailand has gained global recognition. At the UFI Global Congress in late 2025, Thailand was ranked among the world&#8217;s top countries for comprehensive and effective government support of the exhibition industry. It was also recognised as one of the top five countries globally with the most comprehensive and clearly defined exhibition strategies and policies.<\/p>\n<p style=\"text-align: justify\">&#8220;Strong policy support from TCEB as a government agency, coupled with close collaboration with the private sector\u2014especially the Thai Exhibition Association (TEA)\u2014forms a critical foundation for a robust Thai MICE ecosystem. This enhances confidence among organisers, exhibitors, and participants worldwide, and strengthens Thailand&#8217;s exhibition industry to compete sustainably on the global stage in the long term. Thai exhibition will serve as a global scale platform for industries of the future driving the economy,&#8221; <strong>TCEB President stated.<\/strong><\/p>\n<p style=\"text-align: justify\">In addition to site visits to exhibition venues in Bangkok, international delegates will have the opportunity to engage with leading Thai international exhibition organisers. This will allow them to explore emerging market opportunities in Thailand, as some Thai operators have expanded their portfolios to address new demand segments or diversified into complementary business sectors. These expansions particularly align with Thailand&#8217;s national development strategy toward a high-value economy, including sectors such as medical services, healthcare and wellness, food innovation, and automation.<\/p>\n<p style=\"text-align: justify\">Importantly, TCEB is supporting emerging Thai exhibition entrepreneurs and high-potential domestic exhibition organisers to participate in the UFI Asia Pacific Conference 2026. This initiative will showcase additional market opportunities in Thailand to international delegates, while enabling Thai newcomers to perceive the possibilities of elevating or expanding their events to the next level.<\/p>\n<p style=\"text-align: justify\">Examples of international exhibitions in strategic sectors scheduled to take place in Thailand this year include THAIFEX, which is Asia&#8217;s largest international food and beverage trade show, WHX and WHX Labs Bangkok 2026, which is medical equipment and health trade show, and METALEX 2026, which is ASEAN&#8217;s biggest machine tools and metalworking exhibition. Besides, Thailand will welcome several major global exhibitions, including the 2nd Asia Sourcing Show 2026 (Textiles &amp; Apparel), the Global Sourcing Summit 2026 from the United States in June, and Gastech, a leading global energy exhibition in September, which is expected to attract over 50,000 participants.<\/p>\n<p style=\"text-align: justify\"><strong>Dr. Supawan<\/strong> added that the selection of Thailand by new large-scale exhibitions will further reinforces confidence among UFI Asia Pacific Conference 2026 participants in Thailand&#8217;s business potential. TCEB aims to attract events in emerging sectors, including the Creative Industry, to ensure that Thailand&#8217;s exhibition portfolio responds to evolving market demands and attracts new organisers and participants.<\/p>\n<p style=\"text-align: justify\">TCEB has also collaborated with relevant government agencies to facilitate exhibition operations in Thailand. This includes working with the Customs Department to increase the number of goods temporarily imported for exhibition purposes, and with the Ministry of Labour to ease regulations for foreign personnel organising events in Thailand. These measures aim to enhance return on investment for event organisers.<\/p>\n<p style=\"text-align: justify\">To align with modern event expectations, TCEB has implemented measurable carbon reduction and avoidance measures for the UFI Asia Pacific Conference 2026, ensuring tangible sustainability outcomes. &#8220;Sustainability is not merely a concept, but a credible brand for hosting events in Thailand,&#8221; <strong>TCEB President<\/strong> emphasized.<\/p>\n<p style=\"text-align: justify\"><strong>Mr. Chadchart Sittipunt, Governor of Bangkok<\/strong>, as host city representative for the UFI Asia Pacific Conference 2026, stated that Bangkok stands as a premier global destination for international exhibitions. It has also been ranked the world&#8217;s most visited city in 2025, welcoming 30.3 million visitors.<\/p>\n<p>&#8220;With comprehensive readiness across all dimensions \u2014 including internationally standardized infrastructure, advanced security systems, and heartfelt hospitality \u2014 our city is not only fully equipped to host world-class exhibitions with efficiency and excellence, but is also a &#8216;city for all,&#8217; ready to warmly welcome visitors from around the globe. Bangkok is truly one of the world&#8217;s leading destinations for international events,&#8221; said <strong>Mr. Chadchart<\/strong>.<\/p>\n<p style=\"text-align: justify\">UFI Asia Pacific Conference is one of the significant business events that convenes trade show organisers from across Asia Pacific to exchange latest trends and knowledge of the industry, foster collaborative networks and enhance business opportunities for sustainable growth in the future. In 2026 overall, Thailand&#8217;s exhibition industry is projected to host 165 exhibitions, attracting 1,172,000 participants, generating revenue of THB 20,295 million and an overall economic impact of THB 201,451 million. Among these, 19 new exhibitions\u2014organised by operators from Thailand, Singapore, the United Kingdom, and the People&#8217;s Republic of China\u2014are expected to attract 134,900 participants, generate THB 2,337 million in revenue, and create an economic impact of THB 23,198 million.<\/p>\n","protected":false},"featured_media":99401,"template":"","news-media-category":[2969],"years":[2689],"class_list":["post-99433","newsmedia","type-newsmedia","status-publish","has-post-thumbnail","hentry","news-media-category-corporate-news-2","years-2689"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Thailand Hosts UFI Asia Pacific Conference 2026 TCEB Advances \u201cThe Best Exhibition Nation of ASEAN\u201d Brand Positioning Bangkok as the Region\u2019s Exhibition Hub - Thailand Convention &amp; Exhibition Bureau (TCEB)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prodtceb.reveri.app\/zh-hans\/newsmedia\/thailand-hosts-ufi-asia-pacific-conference-2026-tceb-advances-the-best-exhibition-nation-of-asean-brand-positioning-bangkok-as-the-regions-exhibition-hub\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thailand Hosts UFI Asia Pacific Conference 2026 TCEB Advances \u201cThe Best Exhibition Nation of ASEAN\u201d Brand Positioning Bangkok as the Region\u2019s Exhibition Hub - Thailand Convention &amp; 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