{"id":103284,"date":"2026-05-21T17:57:34","date_gmt":"2026-05-21T10:57:34","guid":{"rendered":"https:\/\/prodtceb.reveri.app\/?post_type=newsmedia&p=103284"},"modified":"2026-05-21T18:06:22","modified_gmt":"2026-05-21T11:06:22","slug":"tceb-launches-maximice-thailand-cn","status":"publish","type":"newsmedia","link":"https:\/\/prodtceb.reveri.app\/zh-hans\/newsmedia\/tceb-launches-maximice-thailand-cn\/","title":{"rendered":"Thailand Advances Global MICE Ambitions Launching New Brand \u201cMaxiMICE Thailand \u2013 From Potential to Exponential\u201d"},"content":{"rendered":"

\nThailand Advances Global MICE Ambitions
\nLaunching New Brand \u201cMaxiMICE Thailand \u2013 From Potential to Exponential\u201d<\/strong>\n<\/p>\n

\nFrankfurt, 19 May 2026 \u2013 The Thailand Convention and Exhibition Bureau (TCEB) today unveiled \u201cMaxiMICE Thailand \u2013 From Potential to Exponential,\u201d a new Thailand MICE brand reinforcing the country\u2019s position as a premier destination for business events and for advancing global agendas. It is designed to transform events into exponential opportunities that generate lasting value and meaningful impact for organisers, delegates, and industries worldwide.\n<\/p>\n

\nLaunched at IMEX Frankfurt 2026, the brand is anchored by three strategic pillars: MaxiMICE Your Convenience, MaxiMICE Your Experience, and MaxiMICE Your Impact. Together, they reflect Thailand\u2019s capabilities to deliver a connected, cohesive, future-ready, and human-centred experiences, leveraging the country\u2019s strengths in infrastructure, creativity, and support network to create more impactful business events and deliver unparalleled success.\n<\/p>\n

\nDr. Supawan Teerarat, President of the Thailand Convention and Exhibition Bureau (Public Organization), or TCEB, said the launch of MaxiMICE Thailand aims to elevate delegates\u2019 quality of life through quality of MICE experiences. It is rooted in the TCEB\u2019s vision to transform Thailand into Global Asia\u2019s platform for impactful and sustainable events covering such key agendas as energy, finance, wellness and longevity, DEI, sustainability and food security. These are all issues of growing importance amid today\u2019s complex economic and social landscape.\n<\/p>\n

\n\u201cToday\u2019s business events are no longer measured solely by attendance numbers, but by the quality of connections, outcomes, and long-term impact they create. As the world faces increasingly multidimensional challenges, business events must serve as platforms for collaboration, collective solutions, and actionable progress. Our study identified the key factors shaping successful meeting destinations today. The results highlighted Thailand\u2019s operational reliability, strong business impact, and ability to deliver beyond memorable experiences. This inspired the development of our new brand, built around three strategic pillars.\u201d\n<\/p>\n

\nThe MaxiMICE Your Convenience pillar underscores Thailand\u2019s global accessibility and connectivity, infrastructure, enhanced capacities of MICE Cities, digital capabilities, and strong government\u2019s support. In addition, a number of global conferences scheduled in Thailand in 2026 are hosted or supported by Thai ministries, along with city and provincial agencies under \u201cGovernment-Ready\u201d campaign.\n<\/p>\n

\nThe MaxiMICE Your Experience pillar positions Thailand as a destination capable of offering diverse experiences beyond meeting rooms. This is possible because TCEB has a strong network of MICE Cities and local communities ready to offer locally immersive experiences. With a strong private sector partner, Thailand Incentive and Convention Association (TICA), Thailand has a large pool of suppliers with highly creative skills ready to work with meeting planners in experience design based on local culture and wisdom for MICE groups.\n<\/p>\n

\nMeanwhile, the MaxiMICE Your Impact pillar establishes Thailand as a destination where events\u2019 impacts can be measured and verified for standardized certification. Decarbonisation and carbon footprint management are now our fundamental practices with access to dedicated tools and a network of TCEB\u2019s trusted and professional partners. This strong foundation is built on Thai MICE suppliers’ commitment to capacity-building, ISO-certified standards, and the agility to meet evolving business demands – all in close collaboration with TCEB.\n<\/p>\n

\n\u201cTCEB has a forward-looking approach to create impacts at international scale by joining \u201cNet Zero Carbon Initiative\u201d partnership with GDS-Movement and JMIC, which is announced at IMEX Frankfurt 2026. The bureau hopes to combine local experiences in embedding sustainability into Thai MICE industry with global expertise and knowledge with the future goal of achieving Net Positive, a step beyond Net Zero.\u201d, added Dr Supawan.\n<\/p>\n

\nMaxiMICE Thailand is powered by the Meet in Thailand promotional campaign, anchored in three strategic dimensions of event success: Meet Well, Meet Smart and Meet Positive – resonating with the evolving needs of three key stakeholder groups – meeting planners, MICE visitors and professional conference organisers. The support is made available in both in-cash and in-kind formats.\n<\/p>\n

\n\u201cMaxiMICE Thailand \u2013 From Potential to Exponential\u201d comes at the right time when ICCA reveals in its 2025 Report that Thailand has remained the top meeting destination in ASEAN and is placed 5th in the Asia Pacific region by hosting a total of 171 international conferences. What\u2019s encouraging is that Bangkok is the world\u2019s top ten cities for medical science meetings. According to the Cvent 2026 Ranking Report, Bangkok has secured 2nd place as a top meeting destination in the Asia Pacific region – a recognition echoed by AMEX GBT report. On the exhibitions front, Thailand has been awarded the best country for effective and comprehensive government support by UFI, while also ranking first in ASEAN for space sold.\n<\/p>\n

\n\u201cThe reports of ICCA and Cvent released earlier today at IMEX 2026, along with other international recognitions, reaffirm a strong foundation of Thailand which we hope will be further strengthened by our new brand, reassuring overseas market of our future ready attributes for more impactful and meaningful success of business events.\u201d, concluded TCEB President.\n<\/p>\n

\nFor more information, contact TCEB at: pr@tceb.or.th\n<\/p>\n

\n###\n<\/p>\n

\nMaxiMICE Thailand \u2013 From Potential to Exponential<\/strong>\n<\/p>\n

\nAbout TCEB<\/strong>\n<\/p>\n

\nA LEADING AGENCY AT THE FOREFRONT OF THAILAND\u2019S MICE INDUSTRY<\/strong>\n<\/p>\n

\nEstablished in 2004, Thailand Convention & Exhibition Bureau (Public Organization) or TCEB \u2013 the government agency under the supervision of the Prime Minister \u2013 has been assigned a role to promote, support and develop business events industry \u2013 corporate meetings, incentive trips, conventions, exhibitions, mega events and world festivals. Serving as a strategic partner, TCEB helps deliver creative ideas and solutions to bring success and fulfill the requirements of business events. The overarching goal is to drive Thailand to become a global MICE and mega events destination that can drive the country\u2019s strategic industries and national economy.\n<\/p>\n

\nFor further information, please contact:
\nCorporate Image and Communications Department
\nThailand Convention and Exhibition Bureau (Public Organization)\n<\/p>\n

\nMs. Nooch Homrossukhon    Tel: +662 694 6000    Email: nooch_h@tceb.or.th
\nMr. Chakrapong Pongwecharak    Tel: +662 694 6000    Email: chakrapong_p@tceb.or.th<\/p>\n","protected":false},"featured_media":103283,"template":"","news-media-category":[2969],"years":[2689],"class_list":["post-103284","newsmedia","type-newsmedia","status-publish","has-post-thumbnail","hentry","news-media-category-corporate-news-2","years-2689"],"acf":[],"yoast_head":"\nThailand Advances Global MICE Ambitions Launching New Brand \u201cMaxiMICE Thailand \u2013 From Potential to Exponential\u201d - Thailand Convention & Exhibition Bureau (TCEB)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prodtceb.reveri.app\/zh-hans\/newsmedia\/tceb-launches-maximice-thailand-cn\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thailand Advances Global MICE Ambitions Launching New Brand \u201cMaxiMICE Thailand \u2013 From Potential to Exponential\u201d - 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