Thailand Convention & Exhibition Bureau (TCEB)

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Domestic MICE Department

Driving Thailand’s domestic MICE industry, creating business opportunities, connecting networks, and strengthening the Thai economy for sustainable growth.

Driving Domestic MICE through Three Key Pillars

to support the sustainable growth of Thai businesses and the economy.

D-Meetings and Incentives

Domestic Meetings and Incentive Travel

D-Conventions

Domestic Conventions

D-Exhibitions

Domestic Exhibitions

Our Mission

How Do We Drive Thailand’s Domestic MICE Industry?

Growth Promoter

Driving business growth and career advancement for industry professionals, while enhancing the visibility of event-ready businesses and enabling them to pursue new opportunities at both local and national levels.

Business Connector

Connecting demand, supply, and the industry value chain through a single event, while fostering collaboration between the public and private sectors.

Industry Nurturer

Nurturing businesses and strengthening the competitive advantage of Thai MICE entrepreneurs through industry events, while creating opportunities for emerging businesses and new talent to engage with established industry professionals.

Ecosystem Architect

Shaping and developing the industry landscape through MICE events, while empowering capable businesses and professionals to compete on the international stage.

D-MICE Roadmap and Milestones

Integration with the Five-Year Action Plan

D-Meetings & Incentives

Domestic Meetings and Incentive Travel

The organization of corporate meetings and activities, such as executive meetings, marketing or sales promotion strategy sessions, and personnel development programs, as well as incentive travel that creates rewarding experiences for employees, inspires them to develop their potential, and encourages improved work performance.

Domestic Meetings and Incentive Travel

A strategic tool for developing organizational and personnel capabilities, while inspiring employees to enhance their work performance.

D-Meetings & Incentives

D-Conventions

Format

Large-scale meetings organized for specific purposes, including:

  • Professional conferences organized by associations, federations, or councils representing specific
  • professions to enhance industry standards and related objectives.
  • Academic conferences organized by higher education institutions, research institutes, and related organizations.

Benefits to Thailand’s MICE Industry

Promoting Professional and Academic Conferences

  • Enhancing the quality and professional standards of conference organization.
  • Providing guidance to event-owning organizations and enabling personnel responsible for organizing

  • events to participate in study visits and build connections with professional event organizers.

  • Creating opportunities for businesses within the same industry to expand their commercial potential and establish professional networks.

D-Conventions

Strengthening Existing Exhibitions and Creating New Ones

Targeting exhibitions in priority industries by providing knowledge and facilitating industry connections, while encouraging associations and private-sector organizations to initiate new exhibitions, with an emphasis on connecting supply and demand, transferring knowledge, and developing skills.

EMTEX Plus Empower Thailand Exhibition

A collaborative initiative involving a network of 13 public- and private-sector organizations to promote, support, and elevate regional exhibitions while strengthening exhibition industry operators across all dimensions.

Empower Thailand Exhibition
: EMTEX

A collaboration among 13 public- and private-sector network partners to drive Thailand’s exhibition industry by promoting, supporting, and elevating regional exhibitions, with a focus on stimulating economic growth and strengthening exhibition industry operators across all dimensions.

 

Scope of Collaboration

Exchanging information and knowledge to support the development of the exhibition industry.

Providing support and facilitation in relevant areas in accordance with each organization’s mission.

Enhancing exhibitions at the local, regional, and national levels.

Promoting exhibitions to their target audiences.

“UAT MUANG” Project

The “UAT MUANG” Project, initiated by the National Soft Power Development Committee, the Festival Promotion Subcommittee, and the Thailand Convention and Exhibition Bureau (Public Organization), aims to develop the festival industry ecosystem through city branding and the creation of distinctive local festivals. These festivals serve as effective tools for generating new provincial economies under the concept of “Investable, Liveable, and Visit-worthy.” The initiative promotes investment, encourages people to return to their hometowns, attracts new residents, and elevates local festivals into annual City Expos.

Provinces demonstrating outstanding readiness will be selected as pilot provinces to host City Expo 2026. Their provincial festivals will be developed and branded for recognition at the national and international levels, transforming them into key drivers of economic growth, investment, tourism, and population return.

Benefits to Domestic MICE

Developing local community members into festival creators, advancing festival practitioners into professionals, and elevating industry professionals to international standards.

Benefits for MICE Professionals and Local Festivals

Opportunities to create City-Branded Festivals while learning strategic thinking, creative development processes, and new skills. Participants will gain practical experience in brand building and revenue model development to enhance the success and sustainability of their local festivals.

Local Communities Nationwide Collaborate and Learn through Strategic Thinking

Local communities nationwide are given opportunities to join forces and learn systematic approaches to strategic thinking, creative development, partnership building, fundraising, and provincial brand development, with guidance from experienced professionals and support from government agencies.

Benefits to the Country

Elevating provincial events into nationally recognized events with the potential to develop into international festivals, generating employment and income for people across all provinces while strengthening awareness among Thai and international audiences of each province as a desirable place to live, visit, and invest.

For More Information
LINE Official Account: @cityexpo

Benefits to the Country

Developing Domestic MICE Entrepreneurs

Intellectual Property for MICE Events

Promoting and developing domestic MICE organizers while supporting the creation of intellectual property for MICE events to expand opportunities and generate greater business value.

“Empowering Thai Exhibition Organizers” Project

Fundamentals of Organizing Domestic Exhibitions

  • Designing Show Promotional Materials
  • Exhibitor and Visitor Recruitment
  • Exhibitor Marketing and Promotion
  • Visitor Marketing and Hosted Buyer Promotion
  • Designing and Organizing Seminars within the Exhibition
  • Conducting Business Matching Activities

  • Elevating Exhibitions to International Standards and Global Recognition

EMTEX Plus: Empower Thailand Exhibition Benefits to the MICE Industry

  • Building a Strong Ecosystem for the MICE Industry
  • Strengthening the global competitiveness of Thai MICE entrepreneurs and advancing Thai MICE events onto the international stage.
  • Building Strong MICE Event Brands to Enhance Marketing Value
  • Creating a Clear and Tangible Identity for Each MICE Event